How many times have you opened your wardrobe, only to realise that you have nothing to wear? Grayer Atelier takes the guesswork out of dressing up by offering modern women a collection of style-conscious yet versatile pieces that won’t break the bank.
Launched in 2016, Grayer Atelier first made its mark with its collection of affordable yet luxurious handbags made from high-quality fabrics in a palette of eye-catching colors. An overnight hit, they were immediately picked up by prestigious retailers including Opening Ceremony in New York and D-Mop and Kapok in Hong Kong.
This year, Grayer Atelier expands its offerings with the launch of a ready-to-wear collection that embraces its philosophy of affordable luxury. Designed for women with busy lifestyles, each style embodies a feminine yet youthful spirit that is timeless. The versatile silhouettes flatter and complement a woman’s shape, while edgy details add an element of surprise. A selection of exclusive, lightweight fabrics ensure that every piece is comfortable and easy-to-wear, whether you’re headed to a meeting or cocktails.
ABOUT THE FOUNDER
Korean-American designer Grace Lee studied at the prestigious Parsons School of Design in New York. She began her career working in different sectors of the industry including merchandising and sourcing at high profile companies such as BCBG, DKNY and Li & Fung. Following a move to Hong Kong, she took a break to devote more time to her family, although her passion for design endured. In 2014, after noticing a lack of high-quality brands that emphasized style, price and quality, she began to lay the foundations for her own brand. Grayer Atelier was launched officially in 2016.